[Starting a Successful Blog] Lesson 4
Hope you’re excited today because we are going to track the survey responses!
What does this mean? You're gonna find out what REAL PEOPLE have to say! And these real people might be your immediate blog readers the moment you launch your blog!
Now, to track the responses, go back to the Google form and select “Responses”, and you will see…
Q1. I’m starting a new site teaching people __________. Is that something you’re interested in learning more about?
You will see a pie chart that tells you whether the people you’ve surveyed are interested in the niche you have chosen. Don’t be too disappointed if there are way more ‘No’ than ‘Yes’.
It could be that the people who took the survey aren’t the target audience. But it’s good to look at the next question to have a better idea.
Q2. What’s your biggest frustration on this topic?
These answers here, are your raw material to fine tune your blog topics. Even if they have said ‘No’ earlier, the answers provided are useful for further research.
Most of the times, the answers are good enough for you to write a blog post on. Their frustrations = your homework.
Find or create a helpful and useful solution to their frustrations!
Q3. Where do you go online to learn about this topic?
The purpose of this question to for you to have an idea how do they look for information and where your potential audience might be hanging out online. Are they more search-oriented? Social media people? If so, are they more visual, using platforms Instagram, Pinterest, Tumblr?
Don’t fret if you don’t have good answers for this because it also gives you an insight to how savvy your audience is. It also shows that there’s room for an awesome blog like yours that’s coming up!
Q4. Which website(s) do you visit to learn about this topic?
What’s the difference between this question and the one above though?
The one above is gives you an idea how people look for content. Do they Google? Facebook? This is data for marketing your blog after you launch.
As for the websites, it’s not just for you to look at competition. But for you to
- check out where your readers go to
- and the kind of content they read
- as well as look for possible collaborators
- and the gaps that you can fill in the market.
This allows you to cover topics that these sites are missing out on, to build on existing content out there to give your readers extra value. And for you to understand the resources available and craft a better solution for your readers.
Also, if you find any of the websites useful you can even cite them as references.
Q5. Would you like me to inform you when this site is launched?
This lets you know who’s your ready reader. Remember you set the form to collect email addresses? So how do you know who to contact?
Head over to the survey form again, select Responses. You should see a green icon that reads Create Spreadsheet. Click on it.
In this spreadsheet, you’ll see the answers per email address.
*IMPORTANT: Bear in mind, due to strict privacy laws, you can only contact those who said Yes to Q5 when you launch your blog.
Now that you’ve collected so much data, it’s time for you to have a look at your blog niche and topics again.
Fine tune them a little or sit on them for a bit before our next lesson.
Take the time to work on your blog niche and topics again before the next lesson, which I promise you, is going to be super fun!
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