[Starting a Successful Blog] Lesson 12
Today our focus is simple.
Today's focus is all about YOU.
Writing Your About Page
Writing your "About" page can be daunting if you don’t even know where to begin. Which is the entire point of this section.
How I started writing my About page depended on 2 broad resources:
- Use Simon Sinek's The Golden Circle
- By answering WHY, HOW & WHAT, you have the key idea of what your brand is about.
- In The Golden Circle, Simon Sinek explains the Why, How & What of global brand, Apple.
- Use Bernadette Jiwa's Difference Map
- There are plenty of case studies provided by Bernadette Jiwa for you to work on your own Difference Map.
In short, if you combine both your answers from The Golden Circle and Difference Map, you would have more than enough substantial information for your About page.
A Simple Outline:
- A photograph of you making eye contact with the camera: this helps your readers to know who you are and to establish rapport, yes through your photograph. Don't belittle it because images are powerful on the Internet! So choose your photo well!
- A short paragraph of who are you:
- Your name
- Your background
- Anything you want to share with your readers that's relevant to your blog niche
- Why did you create your blog?
- Communicate the value you want to give to your readers
- How are you going to deliver that value?
- What are you going to cover in your blog to deliver that value?
- A call-to-action; a short sentence to ask your readers to check out your blog!
What You Do
In my other free blog series course, The Realistic Beginner Writer's Getting Started Guide, we talked about how your website serves as your portfolio. At the same time, you should have a page that could be titled, "Services", "What I Do", something along these lines to express the fact that you do provide some sort of writing services.
So do a simple write up about the services you provide in this dedicated page. Use bullet points and remember... a call-to-action at the end of the page!
As simple as, "Get in touch with me here" and link it to your contact form. Or leave your email address!