Welcome to your first lesson of Get Started Online: Introduction to Internet Marketing for Newbies!
Am sure you’re interested to find out more about Internet marketing, which is why you are even reading this blog post right now.
But really, what is it?
There are many names and terms you might have heard before, but for your benefit, it will be useful to find out more about the following 6 terms:
- Digital marketing
- Online marketing
- Internet marketing
- Lead generation
- Lead nurturing
MARKETING is simply the process of communicating the benefits of your product to your target market.
2. Digital Marketing
DIGITAL MARKETING is an umbrella term for “the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
“Digital marketing extends beyond internet marketing to include channels that do not require the use of the Internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.” - Financial Times
This simply means that Internet marketing is a form of digital marketing, but its focus, as the term Internet marketing suggests, is using the Internet.
3. & 4. Internet Marketing
INTERNET MARKETING is “also called ONLINE MARKETING, it is the process of promoting a brand products or services over the Internet.” - Search Engine Journal
Really it’s that simple in terms of defining what Internet marketing is.
But right here at the Internet Lifestyle Academy by Ultimate Success Pro, we strongly believe and want to drive the point home that there is no one-size-fits-all approach to Internet marketing.
That said, it means that there are different approaches and components in Internet marketing that we can use to personalise a strategy for our Internet business.
5. Lead Generation
LEAD GENERATION is “The marketing process of engaging and capturing interest in a product or service for the purpose of developing a sales pipeline and ultimately gaining new customers.” (Lead Generation for Dummies, 2014)
Lead generation is a process involved in Internet marketing, where you generate new prospects for your Internet business. A lot of people are crazy about lead generation because when you start a new business on the Internet, you will realize you need customers.
But before anyone becomes your customer, you actually need a potential customer that might be interested in your product or services in the first place. And that potential customer is also known as a lead.
6. Lead Nurturing
LEAD NURTURING is “The process of building relationships with qualified prospects regardless of their readiness to buy, with the goal of earning their business when they are ready.” (Lead Generation for Dummies, 2014)
After you’ve generated leads, which are your potential customers, you now need to convert them into an actual paying customer. And in Internet marketing, this process is known as lead nurturing.
Internet Lifestyle Academy’s Approach
You might have heard of many terms before, one example would be Attraction Marketing, which tells you how you can attract prospects to you without having to sell to them, having customers knocking on your door and cashing in on sales without much hard work.
It all sounds so attractive but when you actually try to find out more about this Attraction Marketing thing, or worse, after purchasing something from these guys, you end up disappointed because you are still clueless as to what the heck Attraction Marketing is and HOW do you do what those quacks claimed?
Truth is, you CAN attract prospects to you without having to sell, bother and badger people all the time. And you CAN have customers taking the initiative on a sale with you.
BUT, you have to put in the work. Whether it’s hard or not, it really depends on the decisions you make.
So what’s the difference between the whole Attraction Marketing thing and what I’ve just said?
- Integrity – complete personal honesty to yourself, your readers, customers and EVERYONE else.
- Concrete and proven steps that doesn’t leave you wondering why, how and what is it again?
Here at Internet Lifestyle Academy, we adopt inbound marketing approach by the global leader of inbound marketing, HubSpot.
So what is inbound marketing?
According to HubSpot,
“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
And that’s really Internet Lifestyle Academy’s and Ultimate Success Pro’s philosophy and belief when it comes to internet marketing. Nobody likes to deal with a pushy salesperson all the time. We want someone who can help us overcome our problems, give us some useful help and at least give the right solution please before you ask us for our wallets.
So think about it, you need to be that helpful person first. In fact, we all should be helping others if we want succeed, be it online or offline.
Now, internet marketing may be a bit complicated for newbies at first, but it isn’t that mysterious as many get-rich-quick-schemers paint it to be right?
As this is an Introduction to Internet Marketing for Newbies, in the coming lessons, we will be covering the key components for you to understand how they fit in the bigger scheme of things.
Blog Post 3: Lesson 2 - Content Marketing
Blog Post 4: Lesson 3 - SEO
Blog Post 5: Lesson 4 - Website & Landing Pages
Blog Post 6: Lesson 5 - Email Marketing
Blog Post 7: Lesson 6 - Social Media
Blog Post 8: Lesson 7 - Branding
Blog Post 9: Lesson 8 - Growing An Audience + Viral Marketing
Blog Post 10: Lesson 9 - Earning Customers
Blog Post 11: Lesson 10 – How Can I Make Money with Internet Marketing?
Blog Post 11: Thinking of Starting An Online Business?
Got More Questions?
I encourage you to join Internet Lifestyle Academy Facebook Group to get your questions answered.
Last but not least, do like Ultimate Success Pro Facebook Page to follow more exciting tips and tools to help you make money from your internet business and succeed as a lifestyle entrepreneur!
See you at Lesson 2 - Content Marketing.