Hey there, I’m Jeann from Internet Lifestyle Academy by Ultimate Success Pro, and a warm welcome! It’s great to have you on board this blog series course – Introduction to Internet Marketing for Newbies.
What to expect?
This is after all an introduction course for newbies, so we’re not going to dive to the deep ends and lose you to the sharks.
We will be covering the fundamentals of Internet marketing. The goal really is for you to have an overview of what internet marketing is, its components and of course this key question of “How can I make money with Internet marketing?”
It’s going to be packed with information, so be warned!
How long is this course going to be?
You're going to take only 12 blog posts to complete this informative course!
Do expect detailed lessons!
So… Why Internet Marketing?
We Are Social and Hootsuite revealed in their report, Digital in 2018 Global Overview, “Well over half of the world’s population now uses the internet, and a quarter of a billion new users came online for the first time during the past 12 months.”
[slideshare id=86860338&doc=digitalin2018-180129162554]
If you don't have the time to look through the entire slide deck and just want a quick summary of why you should be leveraging the Internet world to start the online business you have been wanting to for the past year now, let's look at a few areas and numbers below.
Comparing 2017 & 2018
| GLOBAL DIGITAL SNAPSHOT | 2017 | 2018 |
| Total Population | 7.476 billion (55%) | 7.593 billion (55%) |
| Internet Users | 3.773 billion (50%) | 4.021 billion (53%) |
| Active Social Media Users | 2.789 billion (37%) | 3.196 billion (42%) |
| Unique Mobile Users | 4.917 billion (66%) | 5.135 billion (68%) |
| Active Mobile Social Users | 2.549 billion (34%) | 2.958 billion (39%) |
First, pay attention to the fact that the figures are in billions. In case you're thinking that the increase in percentages are not significant, a 3% increase in Internet users from 2017 to 2018 is a whopping 0.248 billion people. Not impressive? It's 248 million people.
So a 5% increase in active social media users means over a 1 year period, we have 407 million people getting active on social media!
Now let's take a look at the annual growth of Internet users, active social media users, unique mobile users and active mobile social users below.
| ANNUAL GROWTH | SINCE JAN 2016 | SINCE JAN 2017 |
| Internet Users | +10% (+354 million) | +7% (+248 million) |
| Active Social Media Users | +21% (+482 million) | +13% (+362 million) |
| Unique Mobile Users | +5% (+222 million) | +4% (+218 million) |
| Active Mobile Social Users | +30% (+581 million) | +14% (+360 million) |
Although the numbers dipped in general since Jan 2016 to Jan 2017, growth has slowed but certainly will only continue growing.
According to Internet Live Stats, there's 3,906,618,799 Internet users in the world as of 29 April 2018, 12.05pm Singapore Time, and that number is growing with the second.
Why Internet Marketing, Again?
“Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. Digital analytics firm eMarketer projects that online retail sales will more than double between 2015 and 2019 and account for more than 12% of global sales by 2019. Retail therapy is giving way to e-tail therapy.”
WITH A HUGE POTENTIAL… The question should be, why not internet marketing?
Got More Questions?
I encourage you to join Internet Lifestyle Academy Facebook Group to get your questions answered.
Last but not least, do like Ultimate Success Pro Facebook Page to follow more exciting tips and tools to help you make money from your internet business and succeed as a lifestyle entrepreneur!
Now let’s get the party started!
See you at the next lesson.
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